Get up to speed on how AR/VR is transforming healthcare at XRDC!

Healthcare as we know it is evolving to incorporate all sorts of cutting-edge AR/VR/MR technologies, and there’s no better place to learn all about it than XRDC in San Francisco this October!

Discounted early registration for XRDC ends tomorrow — save money by registering today!

Come on out to the beautiful Fort Mason Festival Pavilion and attend sessions in XRDC’s Healthcare to hear from developers, meet innovative healthcare practitioners, and identify business opportunities and partnerships in this rapidly-growing sector.

For example, check out “Biometric VR: Using Facial Expressions to Create Personalized Experiences” to get a practical overview of VR’s potential role in supplying biometric data and helping deliver mental health interventions in the fields of anxiety disorders (including post traumatic stress and phobias), autism spectrum disorders, and depression.

Presented by Emteq chief scientist Charles Nduka, this session will also equip you with insights from the large biometric multimodal study measuring emotional responses (in visitors at London’s Science Museum) he conducted, and demonstrate the potential new insights that may be discovered by measuring and tracking the emotions someone feels while immersed in a VR experience.

And in “XR Adoption in Senior Care Training: Lessons for Success from Design to Deployment” Embodied Labs CEO Carrie Shaw will share her expertise and the top ten lessons she and her team have learned about designing VR training experiences that work.

With a client and partner list of 60 companies and growing, Embodied Labs has learned countless valuable lessons about designing and deploying VR that allows healthcare staff members to embody and experience the visual, hearing and cognitive impairments that residents of aging care facilities face.

Attend this talk and you’ll benefit from her unique perspective as she shares lessons learned, tips on finding the sweet spot for pricing, designing UI and UX for non-gamers, setting clients up for success as they implement an immersive platform and much more!

Plus, in “Patients, Families and Clinical Education: XR Simulation Development in a Pediatric Setting” David Davis and Bradley Cruse will share what they’ve learned about designing effective AR/VR experiences for a medical setting while serving in Cincinnati Children’s Hospital’s Digital Experience Group.

Expect to walk away with a better understanding of what it takes to succeed when developing for the healthcare industry, as well as a clear view of how new technologies can help forecast outcomes in surgical pre-planning, integrate AR overlays with physical simulators (mannikins), provide multi-user role-based simulations for disaster training and virtual educational outreach, and more!

So if you’re not already registered to attend XRDC, sign up now at a discounted rate! This year there’s an all-new XRDC pass for sale: the Startup Pass, specifically designed to give smaller teams and trailblazing startups a clear path to success at XRDC at nearly half the price of the regular pass!

For more details about XRDC, which is produced by organizers of the Game Developers Conference, check out the official XRDC website. You can also subscribe to regular XRDC updates via emailTwitter and Facebook.

Come to XRDC for expert insight on how AR/VR is transforming business!

Businesses around the world are adapting and upgrading to use the latest AR/VR/MR technologies, and that means there’s a ton of new opportunities on the horizon for experts and innovators in the field.

You can find out all about them at XRDC, the premier AR/VR/MR industry event, which kicks off in October at the beautiful Fort Mason Festival Pavilion in San Francisco. There you’ll find lots to see and do, including a whole Enterprise track of talks dedicated to getting you up to speed on how AR/VR/MR is transforming business.

Discounted early registration for XRDC ends this week — save money by registering today!

For example, there’s a promising talk on “Building Virtual Reality for Public Safety” in which members of the NIST Public Safety Communications Research Division will show you how their open-source environments are helping devs in enterprise and academia build great training tools for first responders.

If you work in VR (or are thinking about making the jump) you want to catch this session, which is packed with lessons learned in developing these environments with the first responder community, trials and tribulations from 500+ demos, plus findings on what worked well — and what failed miserably.

The PSCR Open Innovation team will discuss how these environments have been used to collaborate with the public as well, and share insights from the several prize challenges that have tasked contestants with creating unique solutions (ranging from heads-up displays to haptic feedback devices) to assist public safety in conducting their tasks.

Plus, Scope AR cofounder and CEO Scott Montgomerie will be there to present an exciting Enterprise track talk on “Show Them the ROI: How AR is Transforming Decades Old Business Processes to Deliver Impressive Results.”

Make time to see this talk, because you’ll get case study examples of early Fortune 500 enterprise adopters of AR and the return on investment (ROI) they’re seeing. Examples will show how AR is positively impacting the bottom line, including how organizations such as Lockheed Martin has improved overall worker efficiency by 42 percent and reduced the time it takes to interpret work instructions by more than 95 percent, how Unilever has reduced equipment downtime by 50 percent, and how Prince Castle has achieved a 100 percent success rate of accurately diagnosing a problem and needed repair the first time.

You’ll also learn how AR can significantly enhance real-time knowledge transfer, and walk away with specific steps for how you can implement AR within your organizations.

And SHoP Architects’ Christopher Morse will also be there delivering a talk on “XR Development for Architecture” at XRDC this October that promises an inside look at how different AR and VR technologies are being integrated into architects’ design processes.

Morse will present a case study of a new tower in Brooklyn, and how they used a spectrum of XR platforms to engage designers and clients. From mobile AR, to Microsoft’s Hololens, to VR, he’ll discuss advantages and opportunities of the different systems, as well as lessons learned along the way and workflows developed to help a small team effectively utilize new tech.

So if you’re not already registered to attend XRDC, sign up now at a discounted rate! This year there’s an all-new XRDC pass for sale: the Startup Pass, specifically designed to give smaller teams and trailblazing startups a clear path to success at XRDC at nearly half the price of the regular pass!

For more details about XRDC, which is produced by organizers of the Game Developers Conference, check out the official XRDC website. You can also subscribe to regular XRDC updates via emailTwitter and Facebook.

Inside the planning and execution of XRDC, the premier AR/VR/MR industry event

The VR and AR industries advance by leaps and bounds every year, and there’s no better place to see the leading edge of that advancement than XRDC in October.

XRDC is the premier conference for augmented, virtual, and mixed reality innovators, focusing on use cases for immersive experiences across games, entertainment, healthcare, education, training, industrial design, brand experience, and other industries.

It’s a great place to meet fellow AR/VR/MR trailblazers and learn about how they’re achieving success with these technologies. This year XRDC is moving to a brand-new waterfront venue, the beautiful Fort Mason Festival Pavilion in San Francisco, and with that upgrade comes a whole host of interesting challenges and exciting possibilities.

It’s not easy to organize, build, and run an event of this scale, especially when you’re working with temperamental cutting-edge tech, but XRDC GM Katie Stern leads a veteran team of event experts who make it look easy. Here, Stern offers some insight on how an event like this comes together, and what you should know about pitching compelling, successful talks for an event like XRDC.

 

 Unlike most professional conferences, XRDC isn’t happening in a hotel this year. Why did Informa choose to host XRDC at the Fort Mason Festival Pavilion instead?

When showcasing and discussing cutting-edge technology such as AR/VR, the environment in which you gather has a big impact on the success of the event. Does it facilitate networking? Does the environment match the content? Does it just feel cool to be there? After reviewing our objectives for the event, we determined that hosting XRDC in a hotel didn’t align with the type of event we wanted to create for this particular space.

As a professional who cares about staying educated in your field, you’ve probably been to any number of conferences in your career. Think back to how you feel when you step into a hotel ballroom. Or a convention center breakout room. Is it inspiring? Does it make you want to have a conversation with your neighbor? Does it feel a little too quiet – as though you should use your library etiquette?

None of those sentiments aligned with the excitement you probably feel about being involved in the AR/VR space. You want to talk about it! You want to learn! You want to share! We wanted to find a location that evoked that mind of emotion when you step in. And what better option that a really funky, historic San Francisco landmark building, right on the water, with tons of daylight and the flexibility to design an event experience that invigorates (rather than bores) its audience.

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Immerse yourself in the future of AR/VR games & entertainment at XRDC!

This is the final week to register early at a discounted rate for XRDC, the premier event for AR/VR/MR professionals, and while it’s not until October there’s already a smorgasbord of great content lined up!

Some of the most exciting sessions are part of the XRDC Games and Entertainment tracks of talks, where leading AR/VR/MR innovators share knowledge gleaned from the latest and greatest AR/VR entertainment.

For example, Skydance Interactive chief Peter Akemann will be there to deliver a special Games track talk on “Voice Changes Everything: Bringing the Natural Language Processing Revolution to VR” in which he’ll present the challenges and triumphs of making cloud-based voice interface a big interface feature in Skydance games.

This is a great opportunity for you to quickly gain a detailed understanding of the technical demands, the costs, and limitations of state-of-the-art natural language processing tech, and how it’s best implemented in VR settings.  Akemann will  alsoshare practical examples from Skydance’s own work, as well as projections on where these technologies will lead in the future.

Plus, Owlchemy Labs audio wizard Daniel Perry will be coming to the event to present “Bringing VR Experiences to Life with the Magic of Music“, a fun look at how designers and devs can leverage music in their VR projects without breaking immersion or progression flow.

Using examples from VR prototypes as well as games like Rick & Morty: Virtual Rick-ality and Vacation Simulator, Perry will break down various techniques you can apply to your current and future VR projects, including environment-based music, interactive musical elements, gaze-based music, instruments and more!

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Learn what works (and what doesn’t) in AR/VR advertising at XRDC!

Creative developers are doing amazing things with AR/VR advertising, and at XRDC in San Francisco this October you’ll get a behind-the-scenes look at how some of the most fun and successful ones are built!

That’s because there’s a whole Brand Experience track of talks at XRDC this year that promise fresh perspective on how industry leaders are are applying AR/VR/MR tech to develop unique, exciting experiences that inspire customer passion and encourage social sharing.

Notably, Tactic founder and director Peter Oberdorfer will be delivering a talk on “Branded Marker Based AR Experiences” in which he’ll show you how to tell effective stories in augmented reality, and how to gain real user retention with mobile applications.

Oberdorfer will illustrate his talk by walking you through the brand story and technical creation of Tactic’s Jack Daniel’s AR app, which allows users to take a tour of the distillery, hear stories about Jack Daniel, or learn about how Old No. 7 is made — with over 10 minutes of total content, told in short segments, right on the product.

Tactic’s platform records all of these interactions in real time, giving the brand a real-time view of how users engage with their product, and you’ll see how it all works at XRDC this October in San Francisco’s beautiful Fort Mason Festival Pavilion.

And in a Brand Experience track talk on “AR Advertising and Commerce: What’s Working?ARtillery Intelligence chief analyst Mike Boland will share market data and practical insights on how customers interact with AR ads and why.

This is a great talk to see if you’re at all curious about how AR development skills are being used in commerce, or want to know specifically what strategies work for delivering approachable, enticing AR brand experiences.

AR advertising derived $418 million in 2018. According to ARtillery Intelligence, that number will grow to $2.46 billion by 2022. Check out Boland’s talk to learn how AR advertising opportunities will expand beyond branded lenses, what needs to happen for the industry will get there, as well as what’s working today and how business models are developing.

So if you’re not already registered to attend XRDC, sign up now at a discounted rate! This year there’s an all-new XRDC pass for sale: the Startup Pass, specifically designed to give smaller teams and trailblazing startups a clear path to success at XRDC at nearly half the price of the regular pass!

For more details about XRDC, which is produced by organizers of the Game Developers Conference, check out the official XRDC website. You can also subscribe to regular XRDC updates via emailTwitter and Facebook.

Don’t miss these career-expanding Training & Safety talks at XRDC

With less than a week to go until the discounted early registration period for XRDC ends, now is the perfect time to register at a discounted rate and start looking over the fantastic session schedule that’s coming together for this premier AR/VR/MR October event!

Make sure you don’t miss the innovative, career-expanding talks that are being programmed for XRDC’s Training and Safety tracks. While games and entertainment continue to be a driving force for AR/VR/MR devs, there are many life-changing opportunities to put your AR/VR skills to work training, protecting, and supporting people.

For example, in a Safety track talk on “How Skanska Construction Used VR Training to Increase Worker Safety“, Unity’s Tim McDonough will show you how construction company Skanska uses VR training to put participants “at risk” in a simulated environment without endangering their lives, and how this leads to lasting behavioral change.

Expect to walk away with useful insights into how to design effective VR training sims, what goes into making VR experiences approachable and practical, and what role VR developers and innovators are playing in the evolution of today’s construction and heavy industries.

On the same track you’ll find a fantastic talk on “This Machine Has No Brain, Can It Borrow Yours?” in which Nvidia senior VR engineer Omer Shapira will share lessons learned from three years of developing human-robot collaborations using virtual reality.

Citing examples from Nvidia’s own research, Shapira will show you how to design a VR experiment to do things like teach a robot game rules, how to map robot limbs to our own dexterity, and how to expose “what the robot is thinking” to a user. Come and see what makes VR such a fantastic training and debugging tool for roboticists!

And as part of the XRDC Training track of talks, SweetRush’s John-Carlos Lozano and Hilton’s Blaire Bhojwani will present “VR Training: A Hilton Hotels and SweetRush Case Study“; a rare look inside the design of two award-winning VR learning programs.

Using a variety of techniques (including stereoscopic video, 3D environments, spatial audio, live actors and interactivity), these programs have proven to be effective at training staff while also helping them better empathize and understand the perspectives of both their colleagues and their customers. Expect to walk away with a much deeper understanding of how to design for learning objectives, create compelling stories and interactivity, manage the learning environment, and develop a measurement strategy for VR learning.

So if you’re not already registered to attend XRDC, sign up now at a discounted rate! This year there’s an all-new XRDC pass for sale: the Startup Pass, specifically designed to give smaller teams and trailblazing startups a clear path to success at XRDC at nearly half the price of the regular pass!

For more details about XRDC, which is produced by organizers of the Game Developers Conference, check out the official XRDC website. You can also subscribe to regular XRDC updates via emailTwitter and Facebook.

Discover what it takes to build great medical AR/VR/MR apps at XRDC!

While games remain a top focus for AR/VR/MR devs, this year’s XRDC Innovation Report revealed that nearly one in five AR/VR/MR professionals surveyed is building something for the healthcare industry.

That’s because effective immersive experiences can have a meaningful impact on patient outcomes, and at XRDC in October you’ll have an opportunity to learn how from some of the leading innovators in the field.

In a special Healthcare track talk on “Patients, Families and Clinical Education: XR Simulation Development in a Pediatric Setting” David Davis and Bradley Cruse will share what they’ve learned about designing effective AR/VR experiences for a medical setting while serving in Cincinnati Children’s Hospital’s Digital Experience Group.

You’ll get unique insight into the hospital’s efforts to create immersive simulations that serve clinical, educational, research and patient experience needs, and enhance patient outcomes.

You’ll also get an insider’s perspective on the challenges of engaging organization leadership in advancing support and resources for VR/AR/XR development. Expect to walk away with a better understanding of what it takes to succeed when developing for the healthcare industry, as well as a clear view of how new technologies can help forecast outcomes in surgical pre-planning, integrate AR overlays with physical simulators (mannikins), provide multi-user role-based simulations for disaster training and virtual educational outreach, and more!

So if you haven’t already, register to attend XRDC now and secure access to a ton of great content at a lower price than you’ll pay at the door. This year there’s an all-new XRDC pass for sale, the Startup Pass, which is nearly half the price of the regular pass and specifically designed to give smaller teams and trailblazing startups a clear path to success at XRDC!

For more details about XRDC, which is produced by organizers of the Game Developers Conference, check out the official XRDC website. You can also subscribe to regular XRDC updates via emailTwitter and Facebook.

XRDC Innovation Report reveals games remain the top focus for AR/VR/MR devs

Last week XRDC organizers released the fourth annual AR/VR Innovation Report, which collects and synthesizes insights from over 900 professionals involved in developing virtual, augmented and mixed reality experiences.

If you’re working in AR/VR (or even thinking about making the jump) this report can help give you a clear view of the diverse and rapidly shifting AR/VR/MR industries – from platform popularity to market sustainability, funding options, and more!

For more information, download the full report for free here!

This report is just an appetizer for XRDC, the premier event for AR/VR/MR innovators, where you can meet other leading AR/VR/MR experts and learn from some of the most exciting and successful AR/VR/MR projects.

XRDC is happening October 14th and 15th this year at the beautiful waterfront Fort Mason Festival Pavilion in San Francisco, and it promises to bring together creators of immersive experiences of all kinds—including games, entertainment, brand experience, healthcare, training, design, and more!

As an example of what you’ll get in the full (free!) report, today we’d like to highlight a particularly notable finding regarding how many AR/VR/MR developers are working on games. The first step to figuring out where AR/VR/MR devs are at this year is to find out what they’re working on, so we asked our survey respondents to tell us the focus(es) of their current or potential work in the field.

As in years past, the most popular answer was Games, with 59 percent of respondents saying that’s what they’re focused on right now. Entertainment (other than games) was the second most popular focus, netting 38 percent of respondents, while 33 percent said they’re focused on Education projects.

This is a bit more granular than last year, when we grouped some of the possible answers together and thus found 70 percent of devs were focused on Games/ Entertainment, 37 percent were working on Training or Education projects, and Branded Experiences were a focus for 25 percent of respondents. By expanding the pool of potential answers, we’re able to see that games truly are the driving focus for AR/VR/MR development.

More details about what AR/VR/MR devs are up to, including which headsets they’re developing for and where their funding is coming from, are freely available within the full report!

XRDC 2019 is happening October 14th and 15th at the Fort Mason Festival Pavilion in San Francisco. Now that registration is open, you’ll want to look over XRDC passes and prices and register early to get the best deal!

For more details about XRDC, which is produced by organizers of the Game Developers Conference, check out the official XRDC website. You can also subscribe to regular XRDC updates via emailTwitter and Facebook.

Learn what makes for great location-based VR experiences at XRDC!

We’re just a few months away from XRDC kicking off in San Francisco, at the beautiful Fort Mason Festival Pavilion, so if you’re planning to attend now’s a great time to use the Session Scheduler to lay out your week.

While you’re browsing make sure to check out “Designing and Operating a Free-Roam LBVR Experience: Lessons Learned“, a promising Entertainment track talk presented by DIVR cofounders Martin Tichota and Jakub Kucera.

This is an exciting session because the pair plan to walk you through their process of building and operating one of the largest free-roam location-based VR venues in Europe. This is still somewhat uncharted territory for AR/VR professionals, so you’re sure to walk away with some unique insights and practical tips for your own work.

By attending this talk you can expect to learn how game design in location-based VR works, how it differs from classic game design, and what impact it has on performance and revenue. The pair will also share valuable takeaways from the operation of a VR arena in the center of Prague, and shed light on the economic side of running a location-based VR business.

So if you haven’t already, register to attend XRDC now and secure access to a ton of great content at a lower price than you’ll pay at the door. This year there’s an all-new XRDC pass for sale, the Startup Pass, which is nearly half the price of the regular pass and specifically designed to give smaller teams and trailblazing startups a clear path to success at XRDC!

For more details about XRDC, which is produced by organizers of the Game Developers Conference, check out the official XRDC website. You can also subscribe to regular XRDC updates via emailTwitter and Facebook.

Learn how AR is transforming businesses and increasing ROI at XRDC!

Companies around the world are improving their business and increasing their profitability with new augmented reality technologies, and at XRDC in San Francisco this October you’ll have a unique opportunity to see how!

That’s because Scope AR cofounder and CEO Scott Montgomerie will be there to present an exciting Enterprise track talk on “Show Them the ROI: How AR is Transforming Decades Old Business Processes to Deliver Impressive Results.”

Make time to see this talk, because you’ll get case study examples of early Fortune 500 enterprise adopters of AR and the return on investment (ROI) they’re seeing. Examples will show how AR is positively impacting the bottom line, including how organizations such as Lockheed Martin has improved overall worker efficiency by 42 percent and reduced the time it takes to interpret work instructions by more than 95 percent, how Unilever has reduced equipment downtime by 50 percent, and how Prince Castle has achieved a 100 percent success rate of accurately diagnosing a problem and needed repair the first time.

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